National team kit campaigns that focussed on getting real in game footage to showcase the new kits.
Campaign included retail executions and a giant sculpture made from real footballs, hanging in Carlton mall J’Burg during the football world cup. All football were recycled and given back to the community.
Creative Direction: Andy Walker
Art Direction/Design: Gary Horton
3D Modelling: PixelPool
Production: Ratcliffe & Fowler